Zero Click Searches in 2026: The Data, the Disputes and the Playbook
A data-led look at zero-click search in 2026: the real numbers, why the major studies disagree, who is actually losing traffic, and what still works.
Industry Analysis
Industry Analysis
Evidence-led analysis of where search is heading — traffic data, click-through studies, platform disclosures and job-market numbers, separated from the panic and the vendor hype.