We build the free tools we wished existed for AI search
LLM Optimization is an independent, tools-first resource for measuring and improving brand visibility inside AI answers. No paid tracker to sell you — just working tools and research you can act on.
Hassan Zaviar
I run Zavify, a digital marketing and growth studio, and I have spent the last several years doing SEO for clients who suddenly started asking the same question: “why does ChatGPT recommend our competitor and not us?”
Nobody could answer it, because nothing measured it. Google Search Console does not report AI mentions. The tools that did exist started at $99 a month and locked multi-engine tracking behind $399 tiers. So I started building the checkers I needed, and then decided to give them away.
Three principles
Measure before you advise
Every recommendation on this site traces back to something observable — a SERP we checked, a prompt set we ran, or vendor pricing we verified on the day of writing. If we are inferring, we say so.
Free where it should be free
Auditing your own site, generating schema and building an llms.txt file cost nothing to run in a browser. Those tools stay free permanently, with no signup wall.
Independent by design
We do not sell an AI visibility platform, so our tool comparisons have no horse in the race. Where we earn affiliate commission we disclose it plainly.
How we research
Our guides and comparisons are built from primary sources, in this order: live SERP and AI-engine checks run at the time of writing; vendor pricing pages and documentation read directly rather than quoted second-hand; keyword and difficulty data from Ahrefs; and published research where we cite it explicitly.
AI search moves quickly — pricing changes monthly and engine behaviour shifts with every model release. We date our claims so you can judge how stale they are, and we revisit the comparison pages on a rolling basis.
See where your brand stands
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